The company behind vitaminshoppe.com operates in the health and wellness retail industry, specializing in the sale of vitamins, supplements, and related health products. It serves a broad customer base that includes individuals seeking nutritional and dietary supplements to support their health and wellness goals. The company provides both in-store and online shopping options, catering to consumers interested in maintaining or improving their overall well-being. Its product range covers various categories such as vitamins, minerals, herbs, and sports nutrition. The organization focuses on offering products from multiple brands to meet diverse customer needs in the health market.