Squish is an inclusive, hydrating skincare brand founded by Charli, a model and body positive activist. The brand offers cute and effective products such as the Cheeky Cherry Eye & Cheek Mask, Flower Power Acne Patches, Jelly Lip Gloss, and Smoosh moisturizer. Squish products emphasize hydration, sensitivity, and cruelty-free, vegan ingredients. The company celebrates diversity by showcasing real skin and unretouched models of various sizes, skin colors, genders, and ethnicities. Products are designed to de-puff, hydrate, and nourish skin, catering to sensitive skin and acne-prone users. Squish aims to make skincare enjoyable and accessible for all, promoting self-love and empowerment.