SkinUp AS is a Norwegian online retailer specializing in Korean skincare and K-Beauty products. Founded in 2017, the company aims to provide effective and innovative skincare solutions to the Norwegian market with fast and affordable delivery from their local warehouse. SkinUp offers a wide range of Korean skincare products suitable for various skin types including normal, sensitive, dry, oily, and combination skin. They stock popular Korean brands such as Anua, Beauty of Joseon, COSRX, Dr.Jart+, Purito, and others. The company focuses on delivering high-quality K-Beauty products including cleansers, toners, essences, serums, creams, eye creams, masks, and sun protection products. They also provide educational content on skincare routines and ingredients, and have a customer loyalty program to reward shoppers.