Sitre is a Danish company specializing in intimacy and wellness products including water-based and silicone lubricants, massage candles, and care oils. Their products focus on enhancing intimate moments with natural, vegan, pH-balanced, and dermatologically tested ingredients, emphasizing clean and safe formulations. Sitre’s range includes items such as the Soft Wave water-based lubricant, Night Touch massage candle, and Pleasure Boost intimacy oil. The company prioritizes sustainability with recycled plastic bottles and FSC-certified packaging. Founded by Cecilie Hjelmager and Julie Herskin, Sitre aims to create honest and inclusive intimacy products for all individuals regardless of sexuality, age, or gender. They produce their intimacy products in Europe and operate a ‘Care Club’ that offers discounts and exclusive access to new launches. Sitre’s branding includes an authentic storytelling approach to intimacy and wellness.