Sweet Professional is an innovative cosmetics company considered internationally as one of the most innovative brands in the professional cosmetics field. The company owns a factory over 4100 m2 in Brazil with its own laboratories, performing 2000 monthly tests and does not test on animals. They produce organic ingredient-based products focused on stylist health. The brand has international offices in Miami, Milan, and Madrid and their products are distributed in 70 countries. Notable products include “The First Shampoo” for hair straightening, awarded at Salon 2016 in Madrid, and “SOS” for damaged hair recovery. Their product range covers hair treatments, shampoos, conditioners, toners, and more, targeting professional hair care and treatment.