Selective Professional offers a complete range of professional products for hair care, treatment, and beautification. Their portfolio includes technical and creative lines designed for hairstylists, such as hair color, treatments, and styling products aimed at various hair types and needs. Key product lines include On Care (wellness treatments for all hair types), Color Block (care for dyed and bleached hair), No Yellow (anti-yellow treatment for blonde hair), and specialized treatments like Repair and Curl Lover. The company emphasizes high-quality formulations free from harmful substances like SLES and SLS, combining advanced technology to respect hair structure and scalp health. Products include shampoos, conditioners, masks, sprays, and nutrient treatments, tailored towards professional hair care and styling.