Rashell Cosmetics is a cosmetics company founded over twenty years ago by chemist Mehrdad Mobassery in Los Angeles, CA. The company offers a range of cruelty-free, skin-friendly makeup products including hair mascara, hair serum, mini detangling brush, lips products like lipstick and lip liner pencil, eye products including wet & dry eyeshadow, eyeshadow pens, eyeliner pencil, and liquid eyeliner, and face cosmetics like wet & dry foundation and concealer. The products are known for their quality and staying power, and the company caters to a diverse customer base with inclusive shades and hypoallergenic formulations. The owner, John Dorsey, emphasizes the company’s commitment to reasonably priced alternatives to top brands and a loyal customer community. Products are made in the USA and Germany, with a focus on cruelty-free practices and skin-friendliness. Rashell Cosmetics also offers gifts and promotions such as free hair serum and makeup bags with qualifying orders.