ROYA Hair is a haircare brand designed to meet the unique and underrepresented hair care needs of individuals, especially from Middle Eastern and North African backgrounds as well as those who don’t fit current hair beauty standards. Founded by Rojina, a hair loss specialist pharmacist, and her mother Roya, a scientist, the brand emphasizes clean, nourishing ingredients to promote optimal hair health. Their product line includes leave-in-conditioner, de-frizzer gel-crème, hair elixir, and pre-wash scalp serum, all geared towards enhancing hair vitality, maintaining style, and preventing damage. ROYA Hair combines traditional wisdom with modern science to create personalized hair solutions that empower customers to embrace their unique hair journey.