Purpurstore is an Austrian company specializing in the retail of clothing and fashion accessories. It operates within the fashion and apparel industry, offering a range of products intended for individual consumers seeking everyday and casual wear. The company focuses on providing functional and comfortable clothing options suitable for various age groups. Its services are primarily aimed at customers in the Austrian market looking for accessible fashion items through an online platform. Purpurstore combines e-commerce with regional presence to cater to local demand in the apparel sector.