Parfum Selective is a company operating in the retail and distribution sector of the fragrance industry in Russia. It specializes in offering a range of perfumes and related products, catering primarily to individual consumers seeking branded scents. The company sources products from various well-known fragrance brands, providing options for different preferences and occasions. Its business model focuses on making these products accessible through online sales channels. Parfum Selective serves customers who are interested in personal care and luxury fragrance items.