Profumeria Invicta is a historic perfume shop located in the heart of Florence, established in 1946. It began with the production and sale of helmets and supplies for hairdressers and later expanded to perfumes and jewelry accessories during the 1950s. Today, Profumeria Invicta offers a wide range of high-quality products including exclusive fragrances, cosmetics, makeup, and premium hair accessories made from materials such as rhodoid, horn, and fabric. They also provide professional items for hairdressers and barbers, manicure products, and pure badger shaving brushes. The shop is a member of the Historical Florentine Businesses Association, highlighting its commitment to preserving Florentine tradition and artisanal excellence. Additionally, they offer personalized services such as the “Viaggio Olfattivo,” a sensory journey to discover unique fragrances.