NYX is a company operating within the retail and beauty industry, specializing in the development and distribution of cosmetic products. The company provides a range of makeup items designed for diverse consumer needs, targeting individuals seeking personal care and beauty solutions. NYX’s offerings are primarily intended for retail customers, including both everyday consumers and professional makeup artists. The company operates through online platforms and physical retail outlets in Australia, aiming to maintain accessibility within the domestic beauty market. Through its operations, NYX contributes to the wider cosmetics sector by supplying competitively priced products suited to various market segments.