Normal is a retail company operating primarily in the consumer goods sector, specializing in offering a wide range of everyday products including household items, personal care, and food products. The company operates a chain of stores across several countries, providing customers with accessible shopping options for essential goods at competitive prices. Normal’s business model focuses on sourcing branded and private label products, often offering them at lower prices than traditional retail outlets. Its target customers include cost-conscious consumers seeking value on everyday items. The company’s operations emphasize streamlined store formats and efficient supply chain management within the retail industry.