Maiwe is a Belgian skincare company founded by bio-engineer Maayke Ruyffelaere, specializing in natural skincare products featuring wild rosehip oil sourced from Patagonia. The company focuses on skincare solutions for reactive and sensitive skin, offering a minimalistic line of fragrance-free products that nourish, protect, and soothe skin conditions such as eczema, acne, and psoriasis. Maiwe combines nature and science to innovate skin wellness with products like rosehip oil serum, cleansing oils, facial creams, balms, and masks. The rosehip ingredient is sustainably harvested from wild plants with a low ecological footprint, promoting social and environmental responsibility. Maiwe operates a physical location called The Maiwe Lab in Antwerp where customers can shop, attend workshops, and learn about skincare. The brand emphasizes holistic beauty that considers skin health, mood, and personal wellbeing. Maiwe’s commitment includes traceable supply chains and recyclable packaging, catering to customers who seek authenticity and efficacy in skincare.