Mirafarma S.L. is a group supporting the traditional pharmacy business model, focusing on the pharmacist and local pharmacy. Their motto is “La Parafarmacia en la farmacia”, emphasizing the active work in para-pharmacy to help pharmacies compete in a global environment with other retail agents like perfumeries and supermarkets. The group’s main goal is to strengthen the traditional pharmacy through consolidated sales groups. They offer services such as training, online sales platforms for para-pharmacy products (through LUDA Partners), personnel selection services via Farmatalent, design and remodeling of pharmacies through Mobil M, and commercial management support. Their digital platform, Aula Mirafarma, provides ongoing education for pharmacy employees on products and brands they work with, with live and recorded content. The group acts as a comprehensive support system to help pharmacies modernize, promote products, manage stock, and improve professional skills.