KVD Beauty creates high-pigment, high-performance, cruelty-free makeup inspired by tattoo artistry, including the award-winning Tattoo Liner and bestselling Tattoo Pencil Liner. The brand is known for waterproof, long-wear, ink-like pigmentation and needle-sharp precision. They offer lightweight full coverage products such as the Good Apple Foundation Balm with signature long-lasting wear. KVD Beauty is a 100% vegan and cruelty-free makeup brand that never tests on animals. Their philosophy embraces fearless self-expression, world-conscious values, artistic self-expression, and creativity. Product categories include face, eye, and lip cosmetics. The company provides tools for customers to live their beauty truth while celebrating individuality and creativity.