HALEYS Beauty is a solution-focused makeup brand founded by cosmetic chemist Ashley Ocampo. The brand specializes in easy-to-wear, high-performance, skin-conscious makeup designed to address beauty pain points, particularly for Asian American skin tones, skin types, and features. Their product line includes foundations, mascaras, primers, setting powders, contour powders, cleansing oils, and lip balms, all formulated to be cruelty-free, vegan, fragrance-free, and free of parabens and sulfates. HALEYS emphasizes simplicity in formulas, affordability by minimizing packaging, and sustainability through recyclable packaging. They ship primarily within the U.S., with limited international shipping for brushes and tools. The brand’s approach is encapsulated in their “RE” Factor: Re-think, Re-make, Re-markable, focusing on problem-solving and iterative product development.