Founded in 2015, KK Group is a leading collection retail brand in China. The group adopts a multi-brand strategy operating lifestyle, beauty, designer toy culture, and pet lifestyle brands such as KKV, THE COLORIST, X11, and Pet Tribe. It targets the new generation of consumers aged 14 to 35, emphasizing aesthetics and technology to deliver high-aesthetic and trendsetting shopping experiences. As of October 2025, KK Group’s brands have expanded to over 200 cities in China and overseas markets including Singapore, Thailand, and Malaysia, with over 1,150 offline stores. These stores are located in premier commercial and shopping centers. KK Group strives to become a world-class trend retail enterprise and fulfill its mission of making a better life borderless.