Grænn curates and cultivates exceptional Scandinavian beauty brands, striving to become the global leader in Nordic Beauty. Based outside of Copenhagen in Denmark, Grænn is a division of the Matas Group, the largest beauty retailer in the Nordic area. With over 40 years of experience since its first brand Nilens Jord was born in 1982, Grænn specialises in brand development, product innovation, sales, operations, and supply chain management. The company proudly represents three innovative brands: Nilens Jord, known for skin-friendly makeup; Flora Danica Parfums, a premium fragrance collection inspired by Danish culture; and Miild Beauty, a brand focused on clean, vegan, and sustainable products. Grænn values product quality, health, innovation, Scandinavian design, and employee well-being, aiming to create an inspiring and dynamic environment for beauty brands to grow.