Boyfriend is a brand founded in 2009, inspired by the desire to capture the comforting scent of a boyfriend in a bottle. The company offers fragrances, scented candles, car fragrances, gift sets, and gift cards designed to evoke the cozy feeling of love whether customers are in a relationship or not. Their products include signature scents such as the original Boyfriend fragrance, Morning W’oud, and Down Under, available in various forms like spray, rollerball, candle, and car fragrance. Boyfriend emphasizes conscious selling with all ingredients being cruelty free, BPA free, and vegan. Products are formulated, manufactured, and packaged in the United States. The brand relaunched its original fragrance in May 2018 and continues to sell directly through its website, focusing on a demand-based business model and exploring wholesale partnerships.