Choice Stores operates in the retail industry, providing a range of household goods, furniture, and home improvement products. The company serves residential customers seeking affordable and practical solutions for furnishing and maintaining their homes. By offering products through physical stores and an online platform, Choice Stores aims to meet the needs of consumers across Ireland. Its product assortment includes items suitable for various rooms and purposes, catering primarily to individual homeowners and renters. The company focuses on accessibility and convenience within the home retail sector.