BU is a company dedicated to effective, sustainable sun protection products including sunscreens and UV protective apparel. Founded in 2018 by Jeff and Josie, BU evolved from their passion for sun safety and desire to create innovative, athlete-friendly sunscreens. The company emphasizes environmentally responsible manufacturing, using recyclable materials and solar-powered processes for carbon neutrality. BU products are broad-spectrum, lightweight, non-greasy, alcohol-free, fragrance-free, vegan, cruelty-free, and formulated for sensitive skin, including options for children. They provide a range of products such as SPF 30 and SPF 50 sunscreen sprays, kids’ sunscreens, and UV apparel for men, women, and children. The brand focuses on protection, sustainability, and community engagement, aiming to spread joy and sun safety with a mission to “be you”. Their products use formulations enriched with antioxidants like Vitamin E and avoid harmful ingredients to ensure safety for users and the environment.