black|Up is a French beauty brand specializing in makeup products formulated specifically for medium to dark skin tones. They offer a wide range of products including foundations, lipsticks, eyeshadows, mascaras, false eyelashes, and haircare, designed to enhance and celebrate the natural beauty of darker skin. The products are pigment-rich, cruelty-free, and mostly vegan, with a portion of production maintained in France and Europe. black|Up focuses on quality, ethical production, and inclusivity, providing makeup solutions that transcend color and emphasize individuality, confidence, and authenticity. The brand also provides guides to help customers find the perfect shade and product for their complexion and haircare needs.