BTY World operates in the beauty and personal care industry, offering a range of cosmetic products primarily aimed at individual consumers. The company focuses on providing makeup and skincare items through an online retail platform. Its product selection caters to a diverse customer base seeking accessible and convenient options for personal grooming and beauty needs. BTY World serves both everyday consumers and those looking for specialized beauty solutions. The company’s operations center on e-commerce, allowing it to reach a wide audience with its product offerings.