In the early 1990’s, founder and CEO Jacquelyn Lang helped to build her family’s wholesale beauty retail company. In 1999, Jacquelyn saw a new business opportunity by using the internet as a sales tool, and shifted the company’s focus to selling fragrances online. She created the retail website and continued adding an array of beauty products from different categories, such as make up, hair care and skincare. Today Beauty Encounter is home to more than 40,000 products across all beauty categories. With more than 1,000 brands, shoppers will find their favorite big name brands and hard-to-find and niche brands.