Baekho Beauty is a leading wholesaler and B2B supplier of Korean cosmetics (K-Beauty) in Belgium, Benelux, and France. They specialize in skincare and makeup products from Korean brands such as Anua, Beauty Of Joseon, VT cosmetics, Tocobo, Tirtir, Roundlab, Medicube, CosRX, Dr. Altea, Biodance, Aperire, Equlib, Sullab, Onsha, and Dr. Melaxin. The company offers a unique three-step hybrid ecosystem including intelligent trading with data-driven distribution, a concept store called GUMIHO LAB in Brussels for market testing, and observatory services to adapt to European Gen Z and Alpha consumers. Baekho Beauty supports institutes, pharmacies, and e-commerce shops with the latest innovations from Seoul and ensures authentic products with full B2B support including training and marketing. Their physical showroom Gumiho is located near Grand Place in Brussels, offering immersive Korean retail experiences. The company is co-founded by experts Hana Tolio and Soukaina El Garisi, known for their expertise and strategic marketing in the K-Beauty sector in Europe.