BASE SKNCARE is a UK-based skincare company founded by Amy, an aesthetician passionate about simplifying skincare routines for women. The company offers a unique, easy-to-follow 5 minute skincare routine called The 5 Minute Kit, designed for all skin types and tones. They provide a range of vegan and cruelty-free skincare products free from parabens and sulphates, including cleansers, serums, moisturisers, body care, supplements, and skincare tools such as microneedling rollers. BASE SKNCARE emphasizes sustainable packaging, sourcing ingredients ethically from Fairtrade and Soil Association-approved programs, and manufacturing locally to reduce the carbon footprint. Their products focus on delivering real results with active, scientifically-proven ingredients for skin ageing and hydration. The brand is built on the ethos of clarity, confidence, and simplicity in skincare to empower women at every stage of life.