Sowana is an Austrian company specializing in environmentally friendly and sustainable cleaning and body care products. Their products include reusable cleaning cloths, washing and cleaning agents in recycled plastic bottles, and body care textiles. The company emphasizes short transport routes with production and logistics based in Austria. Sowana aims to combine regionality, environmental protection, and sustainability in their products. They serve the household cleaning and personal care industry with a focus on eco-conscious consumers. Their product range includes cleaning cloths, kitchen and bathroom accessories, washing and cleaning concentrates, and body care textiles. Sowana is also involved in direct sales through independent consultants and promotes sustainable household maintenance.