Amika is a haircare brand committed to inclusive, salon-quality products formulated with their signature ingredient sea buckthorn. Their product portfolio includes shampoos, conditioners, hair treatments, styling tools, heat protection products, and styling accessories. The brand emphasizes clinical results with collections targeting various hair types and concerns, such as strength repair, hydration, volume, color care, and anti-frizz. Amika is cruelty-free, vegan, and environmentally conscious, using PCR plastics and sustainable packaging. The company also focuses on social responsibility, being B Corp certified and donating profits to equity-focused causes within the beauty industry. Their signature fragrance features pink grapefruit, apricot, and vanilla notes, contributing to the brand’s distinctive identity. Amika offers a personalized hair quiz to help customers find their ideal haircare routine.