AL Perfume is a Norwegian perfume brand founded by Anniken Lauritzen. The company develops and produces perfumes in Norway, focusing on quality, honesty, and raw elegance. Their products are vegan and cruelty-free and shipped worldwide. Their first perfume, Date Night, was developed in collaboration with Perfume Laboratory in Stavanger, Norway. Their fragrances are compliant with EU cosmetic regulations and international standards for safety and sustainability. The brand also emphasizes transparency, ethical production, and responsibility throughout their process.