Avery Douglas is a perfume company based in Leicester, United Kingdom that creates gender neutral, unisex fragrances designed for everyone. Their products include a diverse collection of perfumes, including six core fragrances named by colors (Red, Orange, Yellow, Green, Blue, Purple) which can be layered to create unique combinations. The fragrances are hand bottled and sold in sets like Discovery Set, Kaleidoscope Package, and individual bottles. Avery Douglas emphasizes empowerment, individuality, and confidence through scent, encouraging self-expression and breaking traditional gender labels. They offer atomisers for on-the-go use and promote free shipping for UK orders. The brand’s identity is symbolized by a butterfly, representing freedom and uniqueness.