Amaranthus Herbis is an artistic and olfactory perfumery brand dedicated to experimentation and research in raw materials and formulation. Their main perfume collections, Dionisiac and Paradisiac, explore themes of light and shadow and are complemented by Monograph perfumes focused on exclusive raw materials produced and extracted in the Amaranthvs LAB. The brand emphasizes precious and rare raw materials such as Tuscan Iris, Saffron, ancient Citrus fruits, Labdanum, and various Roses cultivated near Siena in the Tuscan mineral soil. Their cultivation site is located 500 meters above sea level in hills near Siena where they created a Perfumer’s Garden on red, strong earth inspired by wild flora. Amaranthus Herbis operates stores in Florence and Siena, and creates unique artistic perfumes inspired by territory, nature, and imagination.