100% PURE is a California-based company founded in 2005, dedicated to providing pure, natural, and organic skincare and cosmetics products. They specialize in offering high-quality, chemical-free beauty products including skincare, haircare, makeup, and body care, all formulated from natural ingredients like plant oils, fruit pigments, and botanical extracts. Their brand promise focuses on safety, effectiveness, and transparency of ingredients, advocating for cruelty-free, vegan, sustainable, and environmentally friendly practices. They address a wide range of skin and hair concerns with products free from harmful chemicals, artificial fragrances, toxins, and parabens. 100% PURE stands out by ensuring all products are carbon-neutral, sustainably packaged, and by supporting philanthropy and environmental causes. Their product range includes best sellers like Fruit Pigmented® Ultra Lengthening Mascara, Vitamin C Serum, and Coffee Bean Caffeine Eye Cream. The company also offers worldwide shipping options with free shipping over $50 in the continental U.S.